In film and T.V editing is used to make a scene that has been filmed split up into various shots so that the scene is not all in one shot. Film editing is often referred to as the "invisible art" as it is not recognised as a result of the good quality of editing. The purpose of editing is to make the film run smooth throughout the changing scenes. There are several editing stages and the editor's cut is the first, then there is the directors cut and the final edit is the final cut which is used for television and film. Editing is very important in film and television because if a film was not edited to a excellent standard then the film will not look professionand the editing would become really obvious.
This move trailer is an example of how editing is used to grab the viewers attention and bring them in and make them want to watch the film. The editing techniques used in the advert to switch from one part of the film to another. The advert is an example of "invisible art" because the editing is so good that it goes unnoticed. The purpose of editing in adverts is to show the viewers the best bits of the film so that people will want to go and see the film at the cinema or buy the film.
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